Mission Statement

From Banyan Project

Mission

The Banyan Project is devoted to creating and making real a wholly new and scalable business model that sidesteps reliance on advertising as the primary revenue stream and thus can thrive in the digital future.

Vision

Banyan, as a co-op owned by its reader/users, will set the standards for independent franchisee/licensees that produce of original news and service journalism tailored to be relentlessly useful to less-than-affluent Americans, a huge public now profoundly ill-served by mainstream media.

Value Proposition

The Banyan public will find its journalism relevant to their lives, respectful of them as people, and worthy of their trust.